The Lean Startup

Notes & highlights

• The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible.
• Build-Measure-Learn feedback loop is at the core of the Lean Startup model.
• Minimum Viable Product (MVP) is that version of the product that enables a full turn of the Build-Measure-Learn loop with minimum effort.
• Pivot or persevere: every entrepreneur eventually faces this decision.