← Back to books
The Lean Startup

The Lean Startup

Eric Ries

8/10

Finished Nov 22, 2024

My takeaway

Build, measure, learn. Ship fast and iterate based on real feedback.

Notes & highlights

  • The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible.
  • Build-Measure-Learn feedback loop is at the core of the Lean Startup model.
  • Minimum Viable Product (MVP) is that version of the product that enables a full turn of the Build-Measure-Learn loop with minimum effort.
  • Pivot or persevere: every entrepreneur eventually faces this decision.